Where Agriculture & Nature Meet

ALUS’ success is built on a network of dedicated farmers, strong community leaders, and collaborative partnerships.

2100+

farmers

390+

community leaders

490+

partnerships

Our Mission

ALUS engages farmers in creating nature-based solutions on their land. Building climate resilience and enhancing biodiversity for the benefit of communities and future generations.

Our Values

  • Environmental activity is economic activity
  • Long-term prosperity over short-term gains
  • Collaboration over competition
  • Community delivery and autonomy
  • Local solutions to global problems
  • Slow and steady wins the race

Our Guiding Principles

Community-developed
Farmer-delivered
Science-based
Market-driven
Integrated
Targeted
Accountable
Voluntary

Our History

ALUS has a long history of investing in farmers who create new acres of nature. Producing clean air, clean water, wildlife habitat and other ecosystem services on their farms for the benefit of all Canadians.

Meet the Team

Across the country, the ALUS National Team is made up of passionate, highly committed individuals who bring diverse specialties and experiences to the table. The team shares a common goal: to help solve the climate and biodiversity crises.

Board of Directors

Chip Pitfield

Chip Pitfield

Chair

Toronto

Paul Douglas

Paul Douglas

Vice President

Calgary

Mary Buhr

Mary Buhr

Member

Saskatoon

John Coyne

John Coyne

Member

Toronto

Mélanie Kfoury

Mélanie Kfoury

Member

Montreal

ALUS National Team

Jordan Sinclair

Jordan Sinclair

CEO

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Jordan Sinclair is CEO of ALUS since April 2025. Previously, as Vice-President fo Strategy, she lead ALUS’ ecosystem services quantification and carbon quantification and credit issuance workplan. She is the former Vice President of Data Insights at Deveron, where she developed methodologies for field scale research which empowered farmers to utilize their own data to inform more efficient and sustainable management decisions. Prior to her work at Deveron, Jordan spent several years in academia doing research and modeling various ecological systems. From the causes of sudden aspen death in the Mid-Western United States, to the implications of lemur loss on tropical forests in Madagascar, Jordan strives to apply her knowledge of systems and mathematics to real world situations and challenges. Jordan has a Ph.D. in Ecology and Evolutionary Biology and an MA in Applied Mathematics from Wayne State University. Jordan is based out of Chatham, Ontario. 

Bryan Gilvesy

Bryan Gilvesy

Chief Strategy Officer

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As Chief Strategy Officer, Bryan Gilvesy continues to support ALUS’ mission and growth. CEO of ALUS from 2016 to 2025, Bryan Gilvesy was the third participant to join the ALUS program and has been raising grass-fed beef with ALUS’ support since 2006. Bryan is a champion for progressive, sustainable farming and ranching, having embraced these methods on his own farm, Y U Ranch. The Y U Ranch has received numerous awards for its contributions to the environment and sustainability, including: (2016) Beef Farmers of Ontario, Environmental Stewardship Award; (2013) Premier’s Leadership Award for Agricultural Innovation; and (2009) International Texas Longhorn Breeder of the Year. Bryan holds a degree from the Richard Ivey School of Business at Western University, where he is Executive in Residence for Agriculture and Sustainability. Bryan is based in Tillsonburg, Ontario.

Lynn Bishop

Lynn Bishop

Vice-President, Operations

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Lynn ensures that ALUS runs smoothly all over the country. Lynn has been working in the non-profit sector for over 20 years, notably as the General Manager of ALUS Ontario, a founder and senior staff member at Everdale (Environmental Learning Centre and Organic Farm), the Co-op Coordinator at the West End Food Co-op, as well as a member of the Environmental Advisory Committee of Erin, the Everpure Biodiesel Co-op and the Climate Change Action Group of Erin. She was the winner of the Credit Valley Conservation Award of Excellence in 2010. Lynn holds a Certificate in Co-operative Management from the Schulich School of Business. Lynn is based in Toronto, Ontario.

Rhonda King

Rhonda King

Western Lead

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Rhonda is responsible for sound financial management and partnership development in Alberta. Prior to joining ALUS, Rhonda was the Chief Administrative Officer for the County of Vermilion River, where she worked closely with County staff and Alberta Environment to pilot the first Wetland Restoration Agency in rural Alberta and to integrate ALUS Canada into municipal programming. She is a graduate of Business Management from Lakeland College and holds certificates in Local Authority Administration and Local Government Management. Rhonda was raised on a mixed farm in Northern Alberta and is now based in Kiscoty, Alberta.

Jill Weaver

Jill Weaver

Director of Partnerships

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Jill leads national fund development and corporate engagement. She works closely with communities, funders, and partners to strengthen ALUS’ shared-investment model, ensuring that farmers and ranchers have the support they need to deliver nature-based solutions with lasting impact. Jill brings a diverse background in entrepreneurship, nonprofit leadership, and family business. Before joining ALUS in 2020, she founded Stock Exchange Bone Broth, Canada’s first full-production bone broth company, sourcing directly from regenerative farms. She also served as Director of Operations at the Centre for Family Business in Waterloo, where she supported multigenerational enterprises through governance and strategic planning. Grounded in a deep appreciation for rural communities and the environment, Jill is passionate about building relationships that create value for both people and the planet.  Jill is based in Waterloo, Ontario.

 

Christine Campbell

Christine Campbell

Senior Hub Manager, West

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Christine liaises with our community coordinators and serves as a management resource for local ALUS projects throughout Alberta. Christine has extensive reclamation and project-management experience with collaborative research groups working in the Athabasca Oil Sands Region. She has also worked extensively with non-profits, chairing boards for animal rescue and many local events and initiatives. Christine obtained her B.Sc. in Biological Sciences from the University of Calgary, where she focused on wildlife conservation and genetics, and holds a Diploma in Animal Sciences. An entrepreneur with her own consulting agency, Christine continues to act as wildlife and biodiversity expert and advocate for First Nations stakeholders in Northern Alberta. Christine is based in Calgary, Alberta.

Alyssa Cousineau

Alyssa Cousineau

Senior Hub Manager, Great Lakes

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Alyssa liaises with our community coordinators and serves as a management resource for local ALUS projects around the Great Lakes. Working with ALUS since 2016, Alyssa started as the ALUS Elgin Program Coordinator, moving into the role of Eastern Hub Manager in 2020 and Great Lakes Senior Hub Manager in 2022. She holds a Bachelor of Science in Biology and a Masters in Environment and Sustainability. Alyssa is based in Tillsonburg, Ontario.

Paige Englot

Paige Englot

Senior Hub Manager, Prairies

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Paige liaises with our community coordinators and serves as a management resource for local ALUS projects throughout Saskatchewan and Manitoba. She has been involved with ALUS since 2012 when she came on board as the Program Coordinator for the first ALUS pilot program launched in Saskatchewan, and has also worked with a number of not-for-profit watershed organizations. She obtained her Bachelor of Science in Agriculture (BSA) from the University of Saskatchewan with a minor in Soil Science. Paige is based in Regina, Saskatchewan.

Jennifer Loschiavo

Jennifer Loschiavo

Hub Manager, East

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Jennifer liaises with our community coordinators and serves as a management resource for local ALUS projects throughout Eastern Ontario, Quebec and the Maritimes. Jennifer has experience in the municipal and private sectors. Her experience has primarily been in the environmental field, where she focused on urban forestry and contaminated soils and groundwater. She also has experience in the construction industry. Jennifer obtained her B.Sc. in Environmental Sciences at Concordia University in Montreal. Jennifer is located in Montérégie, Quebec. 

Karen Snethun

Karen Snethun

Hub Manager, West

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Karen supports ALUS Coordinators in Alberta as well as Hub Managers from across Canada, and is also acting as program coordinator for ALUS Lacombe, Flagstaff and Vulcan. Karen is from Central Alberta and has spent her career in the Alberta agriculture sector. She has specific experience in the non-profit area particularly with the development of the organic grain sector where she applied her skills in program delivery and fund development. Karen also offers a background in agricultural lending and admits to enjoying budgets and ag finance. She obtained her Bachelor of Science in Agriculture (BSc) with a specialty in Agricultural Economics. Karen is based in Clive, Alberta.

Nicole Baldwin

Nicole Baldwin

Program Manager

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Nicole liaises with our community partners on the implementation of projects rooted in regenerative agriculture principles. Nicole has experience in the environmental non-profit sector, including the development, implementation, and management of nature-based solutions programs on a local, provincial and national level. She holds a Master’s degree in Environmental Toxicology from the University of Saskatchewan and has served in the Royal Canadian Navy as a reservist for 10 years, deploying both nationally and internationally as a Naval Combat Information Operator. Outside of work, Nicole enjoys reading, cycling, camping and hiking. She is located in Saskatoon.

Rebecca Pearce-Cameron

Rebecca Pearce-Cameron

Hub Manager, East

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Rebecca liaises with community coordinators and serves as a management resource for local ALUS projects in Ontario. Rebecca has experience in the agricultural and environmental non-profit sectors, most recently in the development and implementation of grasslands restoration programming at the provincial level. She obtained a B.Sc. in Sustainable Agriculture and Food Systems from Trent University. Outside of her work with ALUS, Rebecca can be found wandering trails with her family, introducing her kids to the beauty of living in the Carolinian life zone.  Rebecca is based in Norfolk County, Ontario. 

Iris Vaisman

Iris Vaisman

Associate Hub Manager, West

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Iris liaises with community coordinators and serves as a management resource for local ALUS projects in Alberta. With expertise in agronomy, soil health, plant breeding, and organic agriculture, Iris is committed to working with farmers and has a deep respect for farmer-led initiatives that promote agroecology and resilient farming practices. She is also passionate about biodiversity and its critical role in maintaining healthy  and thriving ecosystems. Iris holds a BSc in Ecology from the University of Toronto and an MSc in Plant Science from the Faculty of Agriculture at the University of Manitoba. She has extensive experience in agricultural research, agricultural extension, and project management, having worked in various roles focused on soil management, crop production, and biodiversity.
Based in Edmonton, Alberta, Iris is dedicated to advancing agroecology and supporting community-driven initiatives.
Casey Schelock

Casey Schelock

Director of Administration

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Casey leads the internal administrative operations of ALUS. She ensures organizational efficiency through oversight and improvements of internal workflows, team support, HR processes, policy implementation and legal compliance. Working closely with all departments and senior leadership she supports and optimizes all of ALUS’ operations including program delivery, donor stewardship and fulfillment, fund development and partnerships, systems and analytics and communications. Casey has been with ALUS since 2015, starting as a community Program Coordinator and joining the national team in 2017. Through her time at ALUS she has had various positions including Hub Manager, Associate Director of Development and Operations and Director of Information Management. Her history with ALUS gives her an intimate knowledge of operations across the organization. She has a degree in Conservation Biology from The University of Western Ontario and an Ecosystem Restoration post-graduate certificate from Niagara College.

Shayne Meechan

Shayne Meechan

Senior Manager, Communications

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Shayne is responsible for guiding national communications strategy and amplifying the voices of the farmers, ranchers, and communities who are leading nature-based solutions across Canada. Shayne joined ALUS in September 2025 and brings more than a decade of experience leading strategic communications in the environmental, health, and nonprofit sectors. Throughout her career, Shayne has developed and implemented integrated campaigns that combine digital engagement, media relations, and storytelling to reach diverse audiences and build strong stakeholder relationships. She has worked with organizations ranging from public health authorities and conservation collaboratives to clean technology companies, consistently translating complex technical or policy information into clear, compelling narratives that drive understanding and action. Shayne lives in Kelowna, British Columbia.

Penny Rolinski

Penny Rolinski

Project Manager, Partnerships

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Penny brings an extensive not-for-profit background in fundraising, stewardship, and database implementation and management to ALUS. As a member of the Partnerships team, she collaborates with corporate partners to ensure their sustainability objectives are met.  Penny lives in her multi-generational childhood home where she raises chickens, has an extensive organic garden, and stewards the ecologically sensitive and diverse land she lives on. She is based in Prince Edward County, Ontario.

Koral Wysocki

Koral Wysocki

Manager of Partnerships and Policy

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Koral holds a deep commitment to community-led conservation. Her experiences in this field across Ontario and before that in Scotland, Cambodia and Zimbabwe, are what drew her to ALUS. As the Partnerships Manager with ALUS, Koral will work to build effective networks to support the ALUS mission of building place-based projects to serve communities and the environment. Koral’s understanding of the connection between respectful community interaction and transformative approaches to environmental conservation previously led her to join the board of directors of the Global Institute of Forest Therapy (GIFT) and to become certified as a Regenerative Practitioner. Koral is based in Hamilton, Ontario.

Jess Barham

Jess Barham

Manager of Corporate Sponsorships and Business Development

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Jess fosters strong and impactful partnerships with businesses who are looking to invest in nature-based solutions and ecosystem services to achieve direct environmental outcomes that benefit people and communities. She brings a diverse and extensive background in fund development and non-profit management, specifically in the conservation and environmental sector, to the ALUS team. Outside of work, Jess enjoys exploring and connecting to the natural world through hiking, traveling, beekeeping, gardening, and more. Jess has a degree with honours in Business Administration and is based near Edmonton, Alberta.

Kirsten Grant

Kirsten Grant

Senior Manager, Stewardship and Fulfillment

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Kirsten works to support ALUS’ community reporting and program evaluation efforts. She has experience working in rural stewardship across sectors, from academia to industry, focusing on agriculture and water quality in the Great lakes region. Previously, Kirsten also worked in the ag space as a Crop Specialist at AGRIS Co-operative. She brings project management, reporting and knowledge mobilization experience to ALUS from her time coordinating the Lake Futures project at the University of Waterloo. Kirsten holds a Bachelor of Environmental Science from the University of Guelph, and a Master of Science in Geography from the University of Waterloo. Kirsten is based in Sarnia, Ontario.

Zehra Ozturk

Zehra Ozturk

Manager, Stewardship and Fulfillment

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Zehra works to support ALUS’ reporting and data management initiatives. With a versatile background encompassing project coordination, knowledge management, and non-profit programs expansion across multiple sectors, she brings a breadth of experience to her role. Zehra has notably contributed to sustainable technology and business development initiatives. She holds a Bachelor of Applied Science from Queen’s University in Biochemical Engineering. Outside of work, she pursues her passion for rock climbing. Zehra is based in Squamish, British Columbia. 

Joe Csoff

Joe Csoff

PAC Liaison

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Joe is a farmer who has been involved with ALUS Norfolk since 2008, first as a participant, then as a PAC member, farmer liaison, teacher and mentor, and has now joined the ALUS Canada team on a part-time, ongoing basis to help support its national network of ALUS community leaders as our PAC Liaison. Joe is available to provide PAC Chairs and PAC members with support and advice as needed: ALUS PAC members can ask their Hub Manager to set up an in-person meeting, or they can contact him directly by phone anytime from 8 a.m. to 8 p.m. (Eastern time). Joe is based in Otterville, Ontario.

Lindsay Konietzny

Lindsay Konietzny

Director, Finance

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Lindsay is responsible for overseeing financial procedures, budgeting, and reporting while ensuring strong internal controls and compliance across the organization. She brings over a decade of progressive experience in accounting and leadership. She is known for her thoughtful approach to financial management, and building collaborative, efficient systems. Based in Ontario, Lindsay brings a valuable perspective shaped by her upbringing on a farm, with a strong appreciation for sustainability, community, and practical decision-making.