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ALUS launches Canada 150 campaign on Earth Day - ALUS Canada

Press Release/ For Immediate Release

TILLSONBURG, April 22, 2017— ALUS launches Canada 150 campaign on Earth Day

This Earth Day, in honour of Canada’s 150th year, ALUS Canada launches its first fundraising campaign, seeking 150 gifts of $150 to make a real difference on the ground—for bees, for badgers, for bogs—and for all Canadians.
This Earth Day, in honour of Canada’s 150th year, ALUS Canada launches its first fundraising campaign, seeking 150 gifts of $150 to make a real difference on the ground—for bees, for badgers, for bogs—and for all Canadians.

“Earth Day, held each year on April 22, is a celebration of the creatures, the wild places and the natural systems that sustain life on this planet,” says Lara Ellis, ALUS Canada’s Director of Strategic Initiatives. “Earth Day is also a call to action, inspiring us anew to protect what supports us all.”

And on that note, ALUS kicked off its first-ever fundraising campaign, assisted by Canada Helps, the Canadian non-profit that helps connect donors and charities online.

Running between Earth Day and Canada Day, ALUS Canada’s “New Acre” campaign aims to raise 150 gifts of $150, in honour of the nation’s 150th birthday. Click here to see our cool Canada Helps campaign page.

These donations will be used to make a real difference on the ground in 2017—for bees, for badgers, for bogs, and for all Canadians, as ALUS Canada rolls out its New Acre™ Project.

For more than a decade, ALUS has been investing in farmers and ranchers producing acres of ecosystem services—cleaner air, cleaner water, climate resilience, carbon sequestration, and habitats for wildlife and native pollinators.

This year, we are counting on Canadians to help make an even bigger difference on the ground, and bring this proven, next-generation conservation program to more Canadian communities.

ABOUT ALUS—
ALUS Canada, a Weston Family Initiative, is a groundbreaking environmental charity that sustains tens of thousands of ecological projects on nearly 1,000 farms and ranches in 21 agricultural communities across the country. As a recent Alberta Emerald and Clean50 award-winner—and ranked among the exclusive Clean16—ALUS Canada is a recognized leader in sustainability.
For interviews, photos and more information: Bridget Wayland, ALUS Canada Communications Director: T: 1-450-298-1003   E: bwayland@alus.ca

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